This just in: marketing departments are clue-deprived
- Thursday, August 04 2005 @ 07:20 AM CST
- Contributed by: filbert
- Views: 3,122
Confirming what countless IT department geeks have known since the dawn of time:
More than half admit they forget to provide a warning at least some of the time, and nearly two thirds of marketing bods confess to having no idea how many user transactions their website can support, despite an average transaction value of £50 to £100.The consequence of this communications gap is not surprising: 73 per cent of companies reported web site failures during marketing campaigns. Presumably the surviving few include the 22 per cent of companies who say they always talk to the tech team about such things.