Medary.com

An AP report via Yahoo News:

Coke and Mentos have embraced the phenomenon. Mentos, a subsidiary of Perfetti Van Melle USA, Inc., features the video on its Web site, and a Coca-Cola Co. spokeswoman said the Atlanta company is pleased that people are having fun with it.

"You never can tell what's going to capture people's imagination," said Susan McDermott, the spokeswoman. For the record, she noted, people won't suffer harm from chomping Mentos and washing it down with Diet Coke.