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What UMKC could do to raise its profile in town

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1.  Start a college baseball program.

2.  Start a FCS football program.

They'll have to add women's sports programs (swimming & diving, perhaps?) and maybe trim some men's scholarships to meet Title IX, but the net effect would be to keep UMKC Athletics' name in the local Kansas City media spotlight for the entire college sports year.  Right now, the only thing that gets covered is UMKC men's basketball, and even that gets short shrift compared to the Big XII leviathans in their back yard, not to mention the Kansas City pro teams.