Contributed by: filbert Thursday, August 11 2005 @ 08:07 AM CST
A study by Glamorgan University Business School’s Department of the Fairly Bleedin’ Obvious has concluded that it’s not just a website’s subject matter that determines whether it appeals more to guys or gals but – wait for it – “the appearance of the site also might play a subtle role”, as AP explains.
. . .
Actually, it’s a bit more subtle than that – but not much. The Welsh investigators found that women were drawn to pages with more colour and preferred “informal” rather than “posed” pictures. Men, naturally, showed a penchant for dark hues and “straight, horizontal lines across a page” as well as animated objects.
A stunning finding which will revolutionize the Web. I guess Medary needs some work to appeal to the female half of the target demographic, eh?